A slow website is bad not only for the end-user but also for search engine optimization (SEO). Meaning, it can cause your website to rank lower in search engine results. That results in fewer page views and less ad revenue or customer conversion for you. 52% of internet users expect a page to load in 2 seconds or less.
Here are ten ways to keep your website speed up to standard:
#1: Review your hosting package.
This is one of the simplest ways you can speed up your website is by looking at your server. Often when we first start out, we go the cheap way and sign up for shared hosting. However, as sites grow in usage and content, they get slower. You can battle this by upgrading your hosting plan (Moving to a VPS or Dedicated Server Option).
Slow site? Consider upgrading your hosting plan from shared to VPS.
#2: Understand HTTP requests
Sites are mainly slow because of too many (or too large) HTTP requests. When you understand HTTP requests, you can better eliminate them.
Tip: too many HTTP requests often results in a slow website.
#3: Combine images into CSS sprites
If you have several images on a page, you are forcing multiple roundtrips of the server to get all the resources secured, which slows down page speed.
But having no images on your site is boring! Rather than removing them, optimize images before uploading them to your site by:
- Changing the resolution: reducing the “quality” of the image (and thereby the file size)
- Compressing the images: increasing the efficiency of image data storage
- Cropping the images: when cropping, you are cutting out unneeded areas and thus making the image smaller in size
Website speed tip: unoptimized images can slow your website down dramatically.
#4: Evaluate your plugins
Plugins can bring new functionality and features to your website, but the more plugins your website creating too many extra files, thus increasing load time and make website slow.
Poor or outdated plugins can slow down website performance dramatically, which could be fixed by removing plugins that duplicate functionality, are out of date or are no longer used.
Tips Poor or outdated plugins slow you website